LinkedIn might not be the first platform that comes to mind when you’re thinking about cozy boutique hotels, cultural nonprofits, or your family-run interior design business – but it could be exactly the platform that brings your brand to the next level.
According to Metricool’s 2025 LinkedIn Study, LinkedIn is quietly becoming one of the most powerful platforms for visibility, engagement, and building brand trust.
With over 577,000 posts from nearly 48,000 pages analyzed, this blog post breaks down what’s working on LinkedIn — and we’re here to translate that into actionable tips for real-world businesses like yours.
What’s New on LinkedIn in 2025?
Spoiler alert: it’s all trending up.
Here are the key stats:
- Clicks up 28.13%
- Interactions up 18.21%
- Video usage up 53%
- Poll reach up 206%
- Pages posting more (avg. 12.24x/month)
Translation? People aren’t just scrolling anymore – they’re clicking, watching, and engaging. That’s good news if you’re trying to build connection and visibility for your brand. Now would be the time to take advantage of it!
It’s Not About Size, It’s About Value
Smaller accounts (<1,000 followers) actually saw a 22.39% increase in impressions this year — outperforming some of their “bigger” counterparts. The takeaway? Your page doesn’t need a massive following to make an impact.
What to do:
- Lean into your story. Family-run brands thrive on authenticity. Introduce your team. Share generational wisdom. Post behind-the-scenes snapshots of the business being built with love.
- Use video + carousels. These formats are getting the most love on LinkedIn. Show a day in the life or walk us through your latest launch in a swipeable story format.
To Our Hospitality Brands: Invite Guests In (Before They Book)
Hotel, event, or foodie brand? LinkedIn might not seem like your playground, but the data says otherwise.
- Video impressions are up 73.39%
- Engagement with video content is up 87.32%
- Polls (even though barely used) reach 206% more users than average
What to do:
- Share video tours, guest experiences, or chef intros.
- Use polls to get feedback — like what seasonal menu item to launch next. Bonus: LinkedIn’s algorithm loves it.
- Don’t be afraid of links. Posts with links now get more engagement (+13.57%), not less.
Cultural & Lifestyle Brands: Educate. Entertain. Repeat.
If you’re in the arts, education, fashion, wellness, or lifestyle space — this is your moment. People on LinkedIn are done with dry content. They’re craving color, curiosity, and perspective.
What to do:
- Turn exhibits, launches, or events into carousels. Carousels have the highest engagement rate (45.85%!) and rake in the most clicks.
- Use video storytelling to create emotional pull. Take a behind-the-scenes look at your next gallery show, product drop, or creative process.
- Double down on what works. When you find a format or topic that clicks with your audience — don’t be afraid to repeat it in new ways.
Best Practices for 2025: What Works Now
Here’s the TL;DR of Metricool’s best-performing strategies (and what they mean for you):
| Tactic | Why It Works | Try This |
|---|---|---|
| Carousels | Highest engagement + interaction rate | Swipeable story about your latest project, transformation, or launch |
| Polls | 206% more reach than average | Ask your audience for input on offerings, seasonal specials, or even logos |
| Video | Massive growth in views + time watched | Use subtitled videos to share your space, team, or origin story |
| Consistent posting | Frequency = familiarity | Aim for 2-3x/week, especially Tues–Thurs mornings |
| Call-to-actions | Clicks are up 28% | Don’t be shy — add a CTA in your post (“Read more,” “Book your stay,” “Vote now”) |
Bonus Tip: Don’t Sleep on Strategy!
Just because LinkedIn is a “professional” platform doesn’t mean your content has to be stiff. At Undeniable Media Co., we believe your brand’s personality should shine — even in a business-casual space like LinkedIn.
It’s the perfect place to:
- Position your brand as a thought leader.
- Network with collaborators, clients, and partners.
Build loyalty by showing up consistently and meaningfully.
Final Thoughts: Your Brand Belongs on LinkedIn
From a three-generation bakery to a historic boutique hotel, from an indie design firm to a nonprofit museum — LinkedIn is ready for your voice. You just have to use it strategically.
We’re here to help you do just that.
Need help mapping out your content strategy or refreshing your brand presence on LinkedIn? Let’s build something undeniable together!
