If you are a blogger, business owner, etc. you know that instagram is extremely effective in connecting with your target audience.
But! That being said, I can't tell you how many times I have had clients tell me that they don't see any point of continuing on instagram since they get little to no engagement. If you aren't seeing results, then chances are you are not doing everything you can to optimize your instagram account.
There are so so so many things you can do to help grow a dedicated following, but the first step in the process is putting out the right content. People forget that it's one thing to have a large number of followers and another to get engagement on your pictures (which is really important!). What's having thousands of followers if you can barely muster up a hundred likes?
People want to see beautiful images when they are on instagram. They want to see a representation of your brand, behind-the scenes shots, etc. You need to make sure that the picture quality you put out is what really represents you.
This is where VSCO Cam comes in. VSCO is probably the most popular picture editing app out there, and for good reason! The transformation potential of a photo in VSCO is really amazing. It can take a bland, dark image to something beautiful and attracting.
By using VSCO you gain a few perks:
1. Images that are clean, edited, and professional- all with the convenience of using your phone! Plus VSCO Cam offers so many beautiful filters to choose from that will enhance your photos.
2. You get to be a part of the VSCO community- the VSCO hashtag alone gets you put in front of an audience that appreciates artsy, clean images. This hashtag gives you 10x the engagement of any other generic tag
3. It it the best way to determine a sequence- If you are running a business account, it's important to have an idea of what pictures you are posting when. In VSCO Cam you can lay out your photos to resemble your instagram feed and see which pictures work better where, and you can see if your feed flows the way you want it to.
4. It has it's own social media platform built in- Once you have an account you automatically get a VSCO grid, where you can share all your photos, even the ones you decide not to post on instagram. This gives you the platform to see all of your images, and gain new followers who discover you through there.